Too often Matt doesn’t start. He has this idea in his mind about what he wants to do: start a business, create a piece of art, beginn to write, travel to this place or the other. To revive a friendship. To get into a calmer state of mind while he is navigating his life through rough waters.

Matt doesn’t start because what he does is preparing for too long.

Because he wants to make it perfect once he starts.

The first piece has to be brilliant:

• the company has to be fun to work on and profitable from the beginning
• the product has to be better than all the others out there
• quit this job tomorrow, the next one will be the one I was always looking for
• I need a logo and merch before I start my new online business
• I won’t call my old friend until I have the perfect surprise for the first meeting
• etc.

We all are Matt – too often.

This kind of preparation is usualy a cover for procrastination. As long as we prepare, we don’t start doing. If we prepare for too long, we never start.

See the finish line way out there? That’s where you want to go. That’s where the execution of your idea is perfect.

But only with preparation you will never cross that line.

Instead spray paint on the floor just two meters away – a line you can cross easily and quick.

You might call that a starting line. But once you crossed it you will see, it’s a finish line. Your first finish line. Because you finished to prepare. Now you started to execute.

Draw the line as close as possible. Because then the distant finish line – I call it the pseudo finish line – lost it’s value.

All that counts are the lines you draw and cross every day.

Start!

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Stefan G.R.